Acted as a supporting creative mind to any and all of the 80+ brands for one of the top live entertainment companies in the world.

Acted as a creative contributor who would be called up to support any and all of the 80+ brands for one of the top live entertainment companies in the world.

Acted as a supporting creative mind to any and all of the 80+ brands for one of the top live entertainment companies in the world.

The Work

My Team

Alonso Davila, SVP Executive Creative Director

Kendra Callari, Copywriter

Brian Chin, Designer

Denise Coke, Designer

James Winner, Designer

Alonso Davila, SVP Executive Creative Director

Kendra Callari, Copywriter

Brian Chin, Designer

Denise Coke, Designer

James Winner, Designer

There was a real sense of achievement working at a place like the Madison Square Garden Company. With all of its well-known brands and wide variety of needs, there were so many unique and exciting challenges popping up every day. Each brand, including MSG itself, had its own identity, goals and timelines, so the creative team had to stay flexible, be thoughtful and work quickly.

Print Ads / Marketing Stunts

Garden Variety in a Good Way

The "breakout performance" of my career was definitely with MSG. Between the different brands, the distinct strategies and the high-profile executions, this was the ultimate crash course in copywriting for me. In addition to working with the sports teams, I wrote pieces for the venues, helped sell tickets for countless live events, contributed copy to the Garden of Dreams charity work and even pitched stunts for shows like Phish's The Baker's Dozen residency… to name a few.

Marketing Stunt Pitches

Website Content / Product Marketing

Sprucing Up the Garden

MSG's digital ecosystem was messy, so the CMO initiated a company-wide effort to bring most of its properties under one domain. Thanks to my experience in product marketing, I was asked to provide product writeups for a handful of needs. I wrote branded copy for the ticket center pages for both the Knicks and Rangers and contributed refined descriptions for the Garden's high-end rental spaces.