Copywriter
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Creative Director
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Content & Creative strategist
Paid Social
For Love of the Game
Inspired by how fans banter on social media, I played with different levels of passion, knowledge and directness to find the perfect voice for Fubo. By adding personality to the messaging, we achieved better impressions, more engagement and lower acquisition costs almost overnight.
Video / Youtube bumper
Racing Stripes
Right from the start, I set out to deliver a high-energy video that would grab people's attention. So, leveraging as much of Fubo's existing personality as possible, I planned an entire flow frame-by-frame with compelling copy and fast transitions inspired by the platform's user interface. The bumper was so successful that it completely transformed Fubo's video marketing strategy.
Fubo Paid Subscriber Growth
139.2K
Q2 2018
547.8K
Q4 2020
1.4M
Q4 2022
1.6M
Q4 2024
Landing Pages
Challengers
A/B testing was essential to Fubo's creative process, especially for landing pages. We routinely tested everything from calls-to-action, subcopy, promo offers, benefit highlights and more. We even experimented with complete redesigns and live video feeds to identify the most optimal performers.
SEO
Riding Giants
Leaning heavily into competitors’ names and products for SEO, I created six web pages comparing Fubo to the biggest competition in the game. I conducted all the keyword research, wrote the content and developed the overall strategy for each page. I even set up the backlinks that ultimately inspired the creation of the hub page.
OOT/CTV Ad
Other Placements
Cool Runnings
Fubo was always experimenting with unique opportunities to increase visibility. We ran connected TV placements, out-of-home takeovers and app store notifications, among many other initiatives. These exciting learning experiences let me play with new perspectives, tackle new challenges and experiment with new spaces.
Bring It On
Capitalizing on lead generation opportunities from free trials was crucial in the face of all the competition. We needed to remain top-of-mind through the rotating seasonality, so we sent winback offers five days a week and sprinkled in additional sends throughout the month. I also helped develop an abandoned cart journey, which we tweaked quarterly, and promoted alternative subscription options.
