Contributed strategy and copy support to a B2B-focused technology company trying to reintroduce itself to market with a complete rebrand.

The Work

B2B Marketing

Brand Marketing

Website Content

Product Marketing

B2B Marketing

Brand Marketing

Website Content

Product Marketing

My Team

Melinda McLaughlin, CMO

Cody Dennison, Creative Director

Helena Wang, Art Director

Cedric Giese, Senior Copywriter

Melinda McLaughlin, CMO

Cody Dennison, Creative Director

Helena Wang, Art Director

Cedric Giese, Senior Copywriter

Extreme Reach built itself into a full-service platform for businesses making video ads. Despite being an industry leader in the space, its reputation was "the service you need when you need it." They wanted to change that perception with a rebrand designed to introduce them as the holistic service for creating, managing, measuring and budgeting all your video ad needs.

Website Content / Product marketing

Altogether, All Together

The Challenge

Develop unique strategies that showcase Extreme Reach's full catalog of services.

My Solution

I researched, wireframed and wrote an interactive splash screen for the home page. I envisioned it as a journey through the ad creation process, incorporating service suggestions at each phase and a role filter for the audience. This piece required in-depth knowledge of the creation process, a detailed understanding of Extreme Reach's services and the ability to articulate in a developing new voice.