My work with MakerBot focused on changing the perceptions around 3D printing. At the time, it was considered an expensive technology that was difficult to use, tough to maintain and only valuable for selected industries. MakerBot wanted to change minds with education and inspiration, so most of my work was for display ads promoting white papers or case studies about broader uses for 3D printing. I also collaborated with my designer on a microsite for resellers that broke down all the features of the latest Replicator model.