Copywriter
/
Content & Creative strategist
Out-of-Home Ads / Brand Marketing
Growing the Junior Rangers
The Junior Rangers campaign was conceived to connect with parents on an emotional level. Their permission was vital to success, so we wanted a tagline that played into their passion for Rangers hockey. Most of our brand awareness came from digital board ads and print pieces spotted during home games at the Garden.
the Pledge / Print
Buckslip / print
Flyer / print
Event Marketing
Hosting a Haunt at the Garden
An annual promotional event for Junior Rangers, this particular Kids Day brought the thrills and chills of Halloween to an afternoon game. I wrote ticket presale copy for the event, which included digital board ads, print pieces, announcement reads at the Garden and voiceover work by Rangers legend Sam Rosen on MSG Network. I also coined naming options for the giveaway: a Rangers trick-or-treat bucket.
Print Ads / Email
Recruiting Hockey's Future Stars
One of my favorite projects at MSG was my work on the Rookie Series flyer. Presented with just a big block of text in a brief, I developed a playful direction that highlighted all three programs equally while still keeping the whole piece cohesive. Working with the Junior Rangers team has always been a pleasure, and I'm proud of our work towards growing the game.
Rookie series flyer / print
Youth camp / email